Lead
Lists

Lead Lists

Outbound marketing techniques (eg email or sms) can get someone to think about you even if they haven't thought about you yet, since many of the methods have more of a "wow" factor to make your company stand out.

Outbound communication is often highly targeted, with a call-to-action that is very obvious. As a result, good outbound marketing can result in excellent lead generation and subsequently sales.

Any Data holds business and consumer data with reliable outbound marketing channels like email, sms, fax and telemarketing providing the client with a complete lateral marketing service.

THE MARKETING CAMPAIGN PRODUCES A LIST OF RESPONSES OR INTERESTED CLIENTS. THE CLIENT PAYS ONLY FOR THE RESPONSE LIST, RESULTING IN REDUCED MARKETING SPEND AND OPTIMAL RESULTS.

BUSINESS RECORDS

  • Database marketing can be a successful tool for business growth and expansion with meticulous strategies aimed at market specific targets. Any Data lead lists contain company information that is updated consistently so that information is always accurate, relevant and current. Business to business lead data contain detailed information of companies in South Africa with contact details and titles.
  • Companies are placed in specific business classification to match their industry sector and can be filtered from a more broad perspective to a specific category. For any business, the right prospect turns into a client and Any Data offers the service to locate and supply qualified leads as well.
  • Parent categories include over 24 key business sectors.
  • Business leads can be segmented by :
    • Business category
    • Area
    • Business size
    • Contact person title
  • Any Data specific database records include :
    • Corporate database – professional, CEO, CFO, financial, etc
    • Government database
    • Medical database

CONSUMER RECORDS

  • Consumer markets are different from business in that the target is an individual. One of the key factors a successful marketing campaign depends on, is the correct lead database selection. Reach the right people and offer products and services for an excellent return on investment.
  • The database is a comprehensive, well compiled consumer database. The data sources include: Data Purchases, Data Swops, Bureau updates, Campaigns and lead generation, Online Competitions, Public domain and info collected from Social Media.
  • This database has proven to be a top quality database providing great responses and leads. The database is updated on an on-going basis with a consumer category choices.
  • The lead list can be decided from :
    • Age
    • Gender
    • Race
    • Area
    • High / low income earners
    • Car / home owners
    • LSM (living standards medium)
    • Economically active / student / retired
  • Lead list information can include all or some of the following consumer data :
    • Name and surname
    • Gender
    • Telephone
    • Mobile
    • Area
    • Email
  • Contact us for a count (how many we have in a specific category) and a quote to buy, rent or execute a marketing campaign on your behalf.

PERFORMANCE BASED MARKETING

  • Lead generation is vitally important to achieve business growth, expansion and to stay afloat in this ever changing economic environment. Marketing rules are changing every day and audience attention span is getting more and more difficult to attract and maintain. Outbound marketing activities need to be focused, market specific, precise and have the ability to grab attention on the turn.
  • The in house database and marketing channels allow the company the perfect opportunity to send out emails or sms campaigns on the clients behalf to specific targeted markets. Clients only pay for the leads received or responses to the campaign.

PAY PER LEAD…PAY ONLY FOR THE LEADS YOU TARGET !

  • Every client is unique and Any Data will help formulate a marketing strategy to implement a complete marketing plan tailor made for the client. Payment is made only and only on responses and leads received. Return on marketing investment is guaranteed.

QUALIFIED LEADS …EASY WORK FOR YOUR SALES TEAM !

  • Qualified leads are prospective clients that are shortlisted by Any Data by way of establishing that the lead definitely uses the product or service offered by the client and is willing to entertain the customer's product or service offer. The client receives a short list of the qualified leads, making the next step easy to convert into sales.

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