Consumer Leads

Business to consumer marketing campaigns target individuals and the marketing strategy and database is totally different to that of business data. The marketing strategy should take into account information surrounding the individual's demographics, living and working areas as well as needs and preference.

One of the key factors a successful marketing campaign depends on, is the correct lead database selection. Reach the right people and offer products and services for an excellent return on investment.

The Any Data consumer database is a comprehensive, well compiled data bank of updated records of people living and working in South Africa. The data sources include: data purchases, data swops, credit bureau updates, campaigns and lead generation, online competitions, public domain research and information collected from social media.

Filter across 35 million consumer records across South Africa

The Any Data consumer list can be used for email, sms, postal or telemarketing campaigns.

Consumer Data Filters

Direct your campaign to a specific market segment by using various filters :

  • Age
  • Gender
  • Race
  • Area (postcode and suburb specific)
  • High / low income earners
  • Car / home owners
  • LSM (living standards medium)
  • Economically active / student / retired

Database Counts

Tailor make your marketing campaign to suit your strategy and budget

Contact us with your ideal target market and we will provide a detailed count by :

  • Area or suburb
  • Province
  • Nationally
  • Or any other preferred filter

Marketing Campaigns

Make use of our in-house marketing portals to deliver your message to a targeted consumer market. There is no charge for the database – all costs are included in the relevant charge for the campaign :

  • Email Marketing
  • SMS Marketing

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